If you just hired someone, chances are, it will be two or three weeks before they start. If you don’t communicate with that person until the day they show up at reception, you are missing a big opportunity.
We often just breath a sigh of relief once we get the signed offer of employment. We move on to the other thousand things on our list.
Think about how that makes your new team member feel.
What if you sent them a company newsletter and some company swag the day after they sent in their signed documents?
And what if they were included in some emails for the group they are joining?
And how about if an announcement was made to the team about their impending arrival? A nice note that gave some background and a nice shout-out. And how about if the new employee was copied on that note?
That means the week before they start, they are already getting nice, warm, welcoming notes from their new work family.
Sure, this takes a few minutes and you are busy. Don’t underestimate the impact of that warm feeling carrying into their first few days of work.
This may sound cynical but it also has the added benefit of reducing the cold feet that might creep in over the next two weeks and will really help to firmly turn off any other opportunities they were looking at. It is pretty hard to ghost a manager who just send you a great note and a company hoodie.
Once you get the offer back from the candidate, start thinking of them as an employee and treat them as such. Get some reminders in your calendar and make the most of it. It will be so worth it.