In most cases, your resume is the thing that provides the first impression of you to your future employer. You have got to make sure it does everything you want it to do.
Choice of words is very important. Strong, descriptive words are what make it compelling and interesting.
Think about different genres of novels. We keep turning page after page of a spy novel because there are words like gut, assassin, skulk and stakeout. 
Romance novels entrance us with words like arch, gasp, rub, wet and moan.
You get the idea.
Your resume should be full of words that reflect your work and your successes. You don’t want to get too carried away with acronyms but you certainly want to show that you know the business and your achievements reflect that.
It’s not enough to just use “action” words. You need industry specific terms that will be appreciated by leaders in your space. That’s what really catches people’s attention.
So ditch the generic terms and get explicit.
Recruiter's Couch 
I like it. This really gets the creative juices flowing. I wonder what the resume-equivalent is for skulk and stakeout? Or wet and moan?
When I was recruiting for my organization, it was easy to see who read the job description provided and who did not…..The resume needs to be tailored to the job offered. If the skill sets don’t match, then one should not be applying…..
I could also tell right away the applicants who were serious and those who “just sent it off,” hoping to get an interview.
The resume counts. It is the first step in the job search process and probably one of the most important steps!
Absolutely right!