LinkedIn has always been a great tool but during the pandemic, it’s even better.
It’s a first step to researching new opportunities. You can look at actual job postings. You can also look up companies that are doing cool things to see if they might have a role for you.
It has a myriad of other uses too.
You can look up old friends, former colleagues and classmates. It’s fun to see what people are doing now and it is easy to send a note suggesting time to reconnect. Hearing from an old friend is a great antidote to the loneliness of working at home.
People are posting lots and lots of content on LinkedIn. It’s not a substitute for actual news but it is a way to see what’s going on in an industry. You can check out the posts by companies, associations and thought leaders.
It’s an easy way to beef up your presence. You can share stuff that you like or post your own content. It can be original – as in an article you wrote yourself or something you found outside LinkedIn that you think other people in your network will find interesting.
Posting content is better than just “liking” an article. Hitting the like button is pretty lame. It signals that you thought something was good but not good enough to take time out of your super-busy day to make a comment.
LinkedIn is also a great medium for recognizing people. You can use the @ sign and the person’s name in your comment for a shout-out or to draw their attention to something. Other people see that you did that and bang! You have a community conversation going on.
These are all simple ways to increase your profile and your engagement – really important things to do in this extended period of working from home.