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LinkedIn Tips and Tricks

With 500 million plus business focused members, LinkedIn is a great place to put your professional information.  Your LinkedIn profile lets you keep in touch with current and former colleagues.  It also allows you to build presence and brand yourself as an expert.

Sometimes we forget that it’s a two way street.  You can respond to job postings  and you can also research inquiries from prospective employers, recruiters and friends.

Like any other mode of communication, you only have one chance to make a good impression.  Here are some tips to make sure you are putting your best foot forward.

Applying for a Job

First of all  make sure you meet at least some of the criteria, if not, don’t apply. If you do click the Apply Button. Sometimes it leads you to the company’s application page and other times it leads you to another LinkedIn page.  Regardless,  you need to fill in the boxes on the page (usually  your contact information).  In most cases, attaching a resume it optional.

Always attach your resume.  You can customize it first but make sure you attach it.  Often your LinkedIn profile doesn’t have enough information to really support most a applications.  Also, your resume is laid out and stylized in your particular and unique way. It is a much better representation of your experience and objectives.

Responding to an Inquiry

When you log in to LinkedIn, check out the Messaging Tab. It will be lit up with a red number so you know there are new messages.

You can choose to ignore them, but you never know when it might lead to your dream job.  Take a look, it’s worth a few minutes.

When are you typing your response, keep in mind that the LinkedIn default is to send a message every time you hit enter.  This means the person who sent you the note will get a series of short messages – a bit like a string of text messages.  You can click on the three dots beside the Send button to change this.

You will see the alternative which is for LinkedIn to send the message only when you press the actual send button.  This is definitely the better way to go.

Both of these tips help you make a better impression when you use your LinkedIn profile


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Lessons from Wimbledon

I spent all of Sunday morning watching the men’s finals at Wimbledon. The match featured Novak Djokovic and Roger Federer. They were so evenly matched that the score was tied at the end of the fifth set and it had to go to a tie breaker.

In the end, Federer lost by two points. The commentators were beside themselves, not because he lost but because he was able to stay fresh, fast and accurate all the way through the match at a very advanced age. Get this, he is 38 years old.

That may not be old for the rest of us, but for tennis players, it is ancient.

This means in the next few years, Roger will have to find something else to do. How does the man with more grand slam tennis victories than anyone else find a new career? Just the same as everyone else.

He is going to have to assess his strengths, his experience, his objectives and the market to figure out where he might fit.

How will he maintain his young family? Will he still have to travel all the time? Will anyone outside the tennis world take him seriously?

One thing in his favour is that he is accustomed to having a coach and listening to the advice provided. That will come in really handy. He is clearly a very focused individual so laying out the steps to finding his next gig and being disciplined about following them should not be too difficult.

So even though he is wildly successful now, he will face the same difficulties as the rest of us when it comes to switching careers.

If you are facing a career change, take solace in the fact that it’s tough and rewarding no matter how famous you are. Sometimes you get the gold cup and sometimes you get the silver platter.

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Redefining a Jumpy Career

I had two clients this week who decided they did not want to interview candidates because they looked “too jumpy”.  I pressed for more details. Their perception was that the candidates might not stick around for long.

Meanwhile, the candidates were asking me about the company and whether it was stable.  They wanted to know if it had a good history, if it was Canadian or if it has headquarters elsewhere and what the future looked like.

Does that sound like they were looking to jump ship after six months?  Of course not.

It is ironic, that hiring managers hang so much on whether a candidate demonstrates long tenure at each position. Meanwhile, they cannot offer any guarantee that in two years the company or even the role will be the same in two years.

Mergers and acquisitions, retirements, market downturns and technology upturns all affect the way companies conduct business and the humans they need to be successful.  Employees do their best to stay relevant and keep up, but at the end of the day, leaders choose to swap out those employees for others with different skills.

Just because someone gets restructured does not mean that they do not work hard or offer great skills.  It means they were not the right person at that moment in the organization.

A well-structured interview will bring out the skills, experience and attitudes offered by a candidate. A constructive reference check will verify those characteristics based on past performance.  An independent assessment can be used to predict how the person will react in a new environment.

Those are three solid ways to validate that what you see in an interview is what you will get when the person is in the seat.

Sure, it’s an investment in time and possibly money but it does allow a hiring manager to de-risk a hiring decision.  It also allows them to tap into all the good talent not just the small slice of the candidate community that offers a particular career pattern.

As Forest Gump said, “life is a box of chocolates, you never know what you are going to get…. so try them all.

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Late Night: A Tale of Two Careers

I saw the new movie, Late Night, written by Mindy Kaling last night.  It stars Mindy, herself, with a stellar performance by Emma Thompson.  I am not a move critic, but I know a good career movie when I see one.

If you are having any doubts about whether you have chosen the right career, go see this movie.  If your company is changing and you are not sure you like the new org, go see this movie.

Without giving away the plot, the young, aspiring comedy writer finagles her way into an interview for a late night talk show hosted by a venerable host with waning popularity.

Just the bit about how she got the interview is a true lesson in how to get to do what you really, really want.  It is not everyday someone goes from working in Quality Control in a chemical plant to a 13 week paid comedy internship.

Watching Emma Thompson’s character realize that she has become complacent and has been taking a lot of things for granted is a great illustration.  It shows us of what happens to people who have been very successful but suddenly find themselves unhappy and are not sure why.

It is entertaining to see how the millennial and the aging talk show queen (who could be anyone’s boss) try to see the value in each other.  Both characters spend a lot of time squinting at each other.  They really do come from different planets and I don’t just mean England and Brooklyn.

I’ll leave it to you to go to the movie and see how it all works out.  Consider going with your mentor circle or a work friend.  There will be lots to talk and laugh about over coffee/wine afterwards.

PS If you don’t hear from me next week, it’s because I have figured out how to become a comedy writer and moved to New York.

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Anxiety and the Future of Work

I have been reading a lot about job trends and what our work lives will be like in the future.  It is fascinating to see the broad spectrum of opinion about this.  Some people think that robots will eliminate all work as we know it.  Others think that robots and technology will enhance what we humans can do on our own and therefore make work better.

When I think back on my career in recruiting, I have the seen many of the benefits of technology.  I no longer have to stand beside  fax machine watching the pages pass through to make sure they don’t jam or flip through pages and pages of resumes in file folders.

Now I can sit at a computer anywhere and have access to anything.  I can send information to a client or a candidate with the mere click of a button.

In the end, the process of what I do remains the same regardless of the state of technology.  I listen to what my client needs and then talk with lots of people until I find the right person with the right skills to fit the bill and find happiness.

Technology is  great enabler.  LinkedIn, Twitter and databases provide easy access to all kinds of information but I still need critical thinking, writing and listening skills to do my job well.  Those cannot be replaced by any kind of AI.

When Apple and Microsoft first came out with programs like Word and Draw, we were suddenly able to make our work look totally professional.  My words looked like a manuscript. It was so cool.  It was a real come-down to realize that just because it looked like it had been published, did not make it publish-able.  It was still just words on a page by a budding recruiter.

The lesson here, is for all of us to continue to use our critical thinking skills to question where we use technology and creative thinking skills to figure out to implement the best new tools in the best way possible.




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Time for a LinkedIn Makeover

If you are like most people, you have not taken a look at your LinkedIn profile for a while.  There is a reason for this:  we are too busy looking at other people’s profiles.

Think of it as a summer project.  Set aside 20 minutes each week to hit the edit button and take stock of what the world is seeing.

Let’s start from the top:

Does your picture still resemble you?  If it features your grade eight up-do or it’s a badly lit selfie, it’s time for a fresh one.  linkedin cracked button

Do you have a new title or responsibilities?  Let people know – you will be amazed at the messages that roll in after you do a job or title change.

Any new courses or certificates?  Those really add credibility to your experience.  If you put the time and effort in to learning something new, it should be reflected in your profile.

Are you doing any new volunteer activities?  They can be work-based or community-based.  It all counts.

Remember you are doing this so people can find you and learn more about you.  And not just recruiters like me (although it’s good for us to find you) but also peers, neighbours, and anyone else who might benefit from what you know.

In large companies, people don’t use the company directory to find out about their fellow employees, they go to LinkedIn to get the whole story, not just what’s in the directory.

So keep it fresh and real.  You never know who will land in your inbox!

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Six Degrees of Separation? I think not.

I used to believe in the idea of six degrees of separation but now I think it’s more like three. I keep tripping over people who are connected to people I know.

I guess in my field it’s more common to find connections. Let’s face it.  I phone strangers for a living. I rarely work with the same people twice and if I do my job well, more people get pulled into the spinning wheel of connections.

There are some pretty big lessons here.

You really should try to be nice to everyone because you never want to find out that you just bad mouthed your neighbour to his best friend.

It would also be bad if you were very critical about a former boss only to find out that she just got hired where you just interviewed.

And here’s a good one:  sarcasm does not work on a screen. You can use it in a phone call, video,  podcast or anything else where the recipient can see your face. If they can’t see your eyes, they won’t get the joke. Trust me. This one can be messy.

So remember, that as we get older, the world gets smaller.  You never know when you will find yourself talking to a future boss/reference/in-law.  Be nice to everyone.  If you can’t be nice, then at least be respectful and polite.  It will pay off in the end and if it hasn’t paid off, then it’s not the end.

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