Prescription for a Job Change

If you are thinking about making a job change, consider the old adage:  fish where the fish are.

Consider what it is that you want to do next and then think about where the people are who are doing that thing now.  Better yet, figure out who is doing it now and has a big problem.  The very kind of problem that you know how to fix.

Imagine you have decided that you want to move from the inside customer service team to an outside sales role.  You have been feeling hemmed in lately, talking with the same people over and over. You want to shift to finding new customers and bringing them into the fold.

How about this?  Look for a company that has a product that’s the same or similar to yours and then drill down to find trouble.

Trouble could be in the form of a growth spike, changing market conditions or a new product family.  These are all challenges for company leaders and while they may present great opportunities for the company, they also create pain points for leaders.  Leaders want to relieve pain.  Figure out how to market yourself as the prescription to alleviate that pain.

Use LinkedIn, company websites and your personal network to identify who is suffering right now from not having you on their team. Craft a short but compelling message.

I have been listening to customers like yours for years.  I know what they need and how to package your product so that it provides a solution that fits.  Could you use someone like me in the field?

Just attach your resume and hit send.

There is certainly no guarantee that one email will start a conversation but it’s a good start.

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Filed under career change, Job Search, linkedin, Networking

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